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Industry News
Media Consumption Trends 2025: News Avoidance, Video, Podcasts, and Newsletters
News avoidance is rising while attention keeps shifting toward video, podcasts, and newsletters. PR teams need a wider earned media mix.
PR Hero Team•
Industry News
Updates and trends in the PR and communications industry.
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Industry News
Podcast Advertising Trends 2026: What Growth Data Signals for Brand and PR Teams
Podcast spend and reach keep climbing. The latest data shows why audio deserves a bigger role in brand, PR, and media planning.
PR Hero Team•
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Industry News
Podcast Statistics 2026: The Numbers PR Teams and Founders Should Know
Podcast reach, weekly listening, and time spent continue to grow. These are the numbers PR teams should know before they build an outreach strategy.
PR Hero Team•
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Industry News
State of PR 2025: AI Is Rising, but Response Rates Are Still the Real Bottleneck
New PR research shows AI adoption is rising, but low journalist response rates, shrinking media lists, and ROI pressure remain the biggest challenges.
PR Hero Team•