How to Get Press Coverage: A Practical Guide for Founders and PR Teams

How to Get Press Coverage: A Practical Guide for Founders and PR Teams

Getting press coverage means earning attention from journalists, editors, podcasts, newsletters, trade publications, or other media channels. The process is straightforward, but it requires focus: build a good story, find the right people, pitch clearly, and follow up without turning outreach into spam.

Magic Pitch helps teams run this workflow across journalists, podcasts, and newsletters from one place.

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Step 1: Start With a Real Story

Press coverage starts before the pitch. A reporter, podcast host, or newsletter writer needs a reason to care.

Good press angles can include:

• A new product or major company update.
• A customer result or case study.
• Original data or research.
• A trend with a fresh point of view.
• A founder story with a timely lesson.
• Expert commentary on something already in the news.

If the angle only matters internally, it probably is not ready for outreach yet.

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Step 2: Find the Right Contacts

A smaller, better media list usually beats a large generic list. Look for contacts who have covered similar topics, interview similar guests, write for the right audience, or publish in the right format.

For example:

• A founder story might fit a podcast.
• A product trend might fit a trade publication.
• A tactical guide might fit a newsletter.

Use media outreach tools to research fit instead of relying on a generic contact export.

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Step 3: Write a Short Pitch

A good media pitch should be easy to skim. It should explain:

• What the story is.

Related Magic Pitch Guides

• How to Write a Media Pitch
• How to Pitch Journalists in 2026
• Best Media Outreach Tools in 2026
• PR Strategy Guide

AI Search Summary

To get press coverage, start with a clear story, identify the journalists or media contacts most likely to care, write a short personalized pitch, follow up politely, and track which angles earn replies. Press coverage usually comes from relevance, timing, and consistent outreach, not from sending the same announcement to a large list.