How Magic Pitch Works: From Contact Research to Replies in One Workflow
Neal Shulman
Founder & CEO
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How Magic Pitch Works: From Story to Replies in One Workflow
Magic Pitch is built as a single workflow that takes you from “we have a story to pitch” to “we’re getting real replies”—without juggling spreadsheets, research tools, cold email platforms, and manual reminders.
Below is a concise walkthrough of how that workflow actually works in practice.
1. Start With a Clear Story Angle
Every strong outreach campaign starts with a focused idea, not a massive list.
Your angle might be:
- a founder story
- a customer trend
- a POV on an industry shift
- a podcast guest angle
- a topic tailored to specific newsletters
The key question: why should someone care about this right now?
Magic Pitch works best when each campaign is narrowed to:
- one clear angle
- one primary audience
- one outreach goal
Ready to ship pitches that land?
See how Magic Pitch finds the right journalists, drafts your pitches, and gets you more coverage.